When you publish a video on YouTube, you may expect to get thousands of views because 1 billion hours of YouTube videos are seen every day. Yet, the total views of your video do not increase significantly. It happens because your video has to compete with a ton of videos from all around the world.
Over 500 hours of new videos were uploaded to YouTube every minute. It means just in an hour; there are 30,000 hours of video on the platform. Your video needs more than just the best quality to be noticed by people. To boost the performance of your YouTube video and reach wider audiences, you can use Google Adwords.
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What is Google Adwords?
Google AdWords is a cutting-edge marketing method that uses the Google search engine to promote your content. It is also known as Search Engine Marketing.
Google Adwords allows you to display your content on Search Engine Result Page (SERP), YouTube, and other Google affiliated media. When it comes to business, promoting YouTube videos with Google Adwords is worth the investment.
The following statistics show that it provides a good return on investment:
- A company that spends $1 on Google Ads can earn $2.
- Ads on the internet may increase brand awareness by as much as 80%.
- Google Display Networks can reach 90% of online users.
- With the purchase of a keyword, Google Adwords can receive up to 65% of hits.
- Over 63% of internet users are four times more likely to click on a Google-sponsored search ad than any other search engine.
Google Adwords video will meet your potential audiences through several funnels, such as on the search result page, before and after other videos, alongside other videos, and within the video in the form of a sponsored card.
How to promote a YouTube Video using Google Adwords?
It’s simple to use Google Adwords. Google has a step-by-step guide that you may follow. Yet, is it enough to promote your YouTube video adequately? The answer is no. It will help if you get more tricks and tips to enhance your ads and gain more revenue.
#1. Have A Clear Objective
Determine a specific goal that you want to achieve using Google Adwords before you create your first campaign. You may want to get a lot of video views, enhance brand exposure, increase engagement, gain more clicks, or even get people to buy your goods. The aim will define the next stage in creating a good Google Adwords strategy.
Let’s have a look at an example. You want people to purchase your product after watching your YouTube video. You can add “Free trial” or “buy now” at the end of the video.
#2. Utilize The Right Keywords
Google displays ads based on the keywords typed by users. As a result, including a few keywords on your video is essential. You can obtain some ideas for appropriate keywords for your business or video from third-party tools, like Ubbersuggest, Ahrefs, or People also ask on Google.
Once you get the keywords, put them in your video’s title, description, and tag ((use 2-4 words for best result).
#3. Make End Screen For Your Youtube Video
Besides a call to action, displaying the end screen at the end of your video will be beneficial. It will show your website, thumbnail video, and channel. The end screen will drive your audiences to watch other relevant content from your channel. On the other hand, it is an excellent opportunity to let your audiences learn more about your brand.
#4. Try A/B Testing
A/B testing is a trial to see which video, copywriting, and bidding strategy will be most effective. It will provide you with clear insights into the kind of content that will result in a greater conversion rate.
It’s required if you want to increase your conversion rate while also increasing your visitors. High traffic with a low conversion rate is just like a leaking bucket. All of your viewers do not take action after watching your video. Meanwhile, you need them to subscribe to your channel and even buy your product, right?
#5. Keep Track Of And Assess The Results Of Your Adverts
Last but not least, keep an eye on your advertisements. You can immediately stop it if it isn’t working correctly. You might also consider increasing your budget to improve the outcome. Look at your traffic to evaluate how well you’re doing. If it’s getting busy, it’s a sign that your advertisements are working.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: email@example.com LinkedIn: Andre Oentoro